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Online Marketing Case Study

Marketing Case Study: A new business start-up with no market footprint approached us to develop a turnkey Online Marketing Solution for their business. Within a year and a half they went from one delivery vehicle to two 18-wheeler trucks. A very successful campaign indeed.


Create a corporate identity
Register a domain (
Build high lead conversion website
Create a Google Account
Create Google Places listing
Develop a search engine optimization (SEO) campaign for future sustainable rankings
Target geographical keyword phrases

The results:

We knew W&D Removals needed quick Google rankings so we registered a keyword rich domain. Our experience has shown that keyword rich domains can rank quickly if all the on page SEO is in place and a content rich back-linking strategy has been implemented.

In a matter of weeks W&D Removals achieved a page 1 Google Map listing for the keyword “furniture removals cape town” and immediately started receiving calls and quote requests. In weeks to follow multiple page 1 listings started to happen for a number of keyword phrases.

Today W&D Removals has multiple Number One Positions in Google. These include:

Furniture Removals Cape Town
Removals Cape Town
Furniture Removals – Maps listing in Cape Town
Furniture Removal Cape Town
Cape Town Removals
Removals in Cape Town
Household Removals Cape Town
and more

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