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The Importance Of Meta Description For SEO

I often get asked about the importance of a meta tags description for SEO as a ranking factor. I found this really great video from Google Webmaster Central that clears things up.

What are your thoughts on this video?

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Discussing The Importance Of Backlinks For An SEO Strategy

backlinksAny online marketer will tell you that in order to earn a profit, you have to get interested people to view your offers. A lot of business owners continue to use pay per click advertising programs to get people to see their offers, although this can be very costly. One thing you should understand is that you don’t have to spend cash in order to generate traffic. Backlink building is a fantastic way to generate traffic and make sales. Today backlink building is regarded as a crucial component of any marketer’s strategies because of the potential that is behind this method.

Even though many of you already know, there are some who don’t, so let me explain backlinking. When you see a link on a website that points to a different website, that is a backlink. In your case, you will need to build backlinks on other websites that point back to your website or money page. Search engines count your backlinks as a type of vote for your website, and when you are using keyword targeted backlinks, they count even more. This means that when you are building your backlinks, you should use anchor text that explains what your website is about.

As you can see, backlinks are essential to anyone who has a website, but you also need to find out the most effective way to go about building these links. In this article, we will explain to you how to start building these types of links so you can start getting more attention from the search engines.

The most well-known strategy for building up backlinks is by using website directory submission as part of an Search Engine Optimization strategy. A website directory is precisely what it sounds like: it is a directory that lists websites. The way this works is that you submit your website to a directory with a title and a description of your website plus the URL of the website. The tip here is to choose a title that you think searchers would search for in the search engines because the title of the link will be link pointing back to your website. Then when the directory publishes your website in their listings, you have a permanent link that will be leading people and search engines back to your website. If you do a search on any search engine such as Google, you will be able to see loads of directories that you can submit to.

One other famous way of obtaining backlinks is through article marketing. Article marketing is a simple method that can require a bit more time. You just write an informative article on the topic of your website and submit the article to article directories. In the body of the article or in the author box (also called resource box), you put a keyword targeted link back to your website. When possible, create different versions of your article to be submitted to the different article directories. This  links will receive higher value and will also boost your rankings.

Although you can find other ways to build your backlinks, try not to rely on any black hat methods as they can truly hurt your rankings. You can find software programs online that can help you with these backlink building techniques. However, see to it that you do your research before buying these types of programs. While some softare can definitely help you, others will be practically ineffective.

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What can an Online Marketing Company do for you?

Online Marketing companyIn part 1 of this series of articles I go into detail of what an Online Marketing Company should be doing for you.

Online marketing is the way of the future and that is a fact. Gone are the days of telephone cold calling and yellow pages. We are in the generation where we can market online which has major advantages and benefits to your business and most importantly to you.

An online marketing company will slash your marketing costs, and will create a presence over the internet where your product or services will expand and your brand will be virally spread everywhere. Your business will be found by people like never before!

Has do we do this?

  • Business Development – an evaluation is needed to determine how to maximize the full potential and capacity of your business. A unique online marketing strategy (blueprint) will be presented to you on how to generate leads which will turn into sales. This assessment will give clarity on the countless possibilities to which online marketing can help your business grow and grow and explode. It’s important for you to see how this will be done so training will be given as well. The consultative approach to marketing is imperative so you are not left in the dark.
  • Search Engine Optimization (SEO) – SEO is the process by which we optimize your website so it is “ready” to be marketed and ranked highly in the search engines. The main objective is to get your website on page one on Google which is the most utilized search engine worldwide. It’s a known fact that searchers will only look on page one, very few continue to page two and above. What’s the point of having a website if no-one can find you? We want to get your customers clicking on your website and walking through your “online” shop door! The more traffic you get the more sales you generate. This of course if your website has been optimized for conversions. The process of SEO creates links to your website, which will increase the popularity. This means your website will have various content related web properties pointing to your website, making your brand well known and famous in cyberland!
  • Google Pay Per Click Advertising (PPC) – PPC also known as Google Adwords is buying traffic to your website by creating ads that feature on Google. It costs nothing to have your ad appear but when your ad gets clicked on you pay Google a fee which depends on your keyword popularity and the activity of the searches and the amount of competitors bidding on that keyword. A monthly budget will be needed and the best possible keywords will be used. Proper keyword research needs to be conducted.

In part 2 we will discussing how an Online Marketing Company should be using Video and Articles as part of your Online Marketing Strategy.

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Online Marketing Plans For 2011

MerchantCircle conducted a survey to find out what small local businesses were doing/planning for 2011 as far as Online Marketing was concerned. Basically, what platforms they are using and what they plan to use. (Click on the image to enlarge)

Interesting to see that 70% of local businesses are already doing something on facebook. I suppose that means that they at least have a page. Doubt they are all doing facebook advertising.

The shock for me is that not many are using youtube to advertise their business. It’s a known fact that the engagement one receives from video is phenomenal. I mean, how many videos do you watch online? At least 55% of them are planning to use youtube to advertise their business in the future.

I must just say, don’t be shocked if you are not doing anything yet to promote your business online. South Africans are generally slow on the uptake. The sooner you start though the sooner you will dominate your market and opposition.

Let me know your thoughts and feel free to drop me any questions about Online Marketing.


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