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Here you can find the latest news from our studio, press releases and collection of our ideas and thoughts about the digital world.

What Content Marketing is NOT

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
November 6, 2017
Marketing
Content marketing is a highly important and valuable tool to have in your marketing arsenal, as traditional marketing methods are becoming less effective and successful.

The SEO advantage of Google Plus

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
January 10, 2017
Marketing
Search Engine Optimization (SEO) is the collective term for all strategies, techniques and methods used to increase both visitors to your website and your ranking in search engine results pages (SERPs).

A picture is worth a thousand words

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
June 17, 2016
Marketing
Pictures are powerful. Researchers say the human brain processes a picture 60 000 times faster than words. A complex thought can be communicated instantly; an expression, a colour, or a feeling.

Is Email Marketing dying?

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
June 10, 2016
Marketing
The short answer to this interesting question is: it depends on who you ask. Some reports claim 108 billion emails are sent in the business world every day. By 2018, this figure is expected to be 145 million.

7 secrets of a successful landing page

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
May 27, 2016
Marketing
First things first. Before you can unveil the secrets of what makes a landing page successful, be sure you are clear on what a landing page is. A landing page is not simply any web page that you may “land” on.

7 Indicators that your Content Marketing Is working

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
April 19, 2016
Marketing
Content Marketing is a way of communicating and interacting with your client, customer or potential customer without trying to directly sell to them. The purpose of content marketing is to attract and retain customers.

The power of a WordPress blog

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
April 14, 2016
Marketing
People love free stuff and that includes information. Quality information is even better. When they learn that you produce high quality, interesting information and that they can get it for free, you have gained a follower.

What is remarketing and why you should use it

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
April 6, 2016
Marketing
You have attracted someone to visit your website. They click on a few pages. They are interested. Maybe they place something in their shopping cart or click on your call to action button and then they leave without converting. Never to be seen again.

How does Pay Per Click advertising work?

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
March 29, 2016
Marketing
Pay per click advertising is one of the quickest ways to generate traffic to your site. In essence, it is how you get your advert to appear on the top of a search engine results page.

What is Mobile Marketing?

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
March 24, 2016
Marketing
The average person checks their smartphone 150 to 200 times a day! The average time a person will wait before picking up their device is 8 seconds.