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Search Engine Optimization

Here you can find the latest news from our studio, press releases and collection of our ideas and thoughts about the digital world.

Is your Businesses voice search SEO ready?

Candice du Toit Digital Project Manager
Candice du Toit
July 12, 2019
Search Engine Optimization
Have you ever tried to search for something online but your hands are full or you do not know how to spell the name? This is exactly the scenario that voice search resolves for you, not to mention the fact that it's another way to make life easier.

How to use your competitors to improve your SEO strategy

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
November 6, 2017
Search Engine Optimization
Let’s face it, the world of online marketing is cut-throat and the old adage of “keep your friends close, but your enemies closer” is one that can be highly beneficial for those looking to improve their own SEO strategy!

White Hat SEO vs Black Hat SEO

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
May 20, 2016
Search Engine Optimization
High noon. Ten paces apart. Weapons were drawn. On the left, scarred and mean Black Hat. On the right, tall and righteous, White Hat. A glance can tell you who the good guy is, and who is rotten to the core. It’s a useful analogy.

Improving user experience, increasing traffic

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
April 22, 2013
Search Engine Optimization
Often people ask me how on earth user experience on a website could increase traffic.

Building site structure

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
February 6, 2013
Search Engine Optimization
A rule of thumb is always to have a site structure that is 3 to 4 levels deep. What this basically means is that any URL must be reached with only 3 to 4 clicks upon entering your website.

Why long tail converts better than main high ranking keywords

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
January 29, 2013
Search Engine Optimization
Long tail searches always convert better than one word high ranking keywords. A weird fact that when you realise this you sort of think, then what is the purpose of targeting high ranking keywords?

Why parallax might be bad for Seo and when to use it.

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
January 17, 2013
Search Engine Optimization
Parallax is the most beautiful, most fascinating, most amazing way of creating a website that I've personally seen. If you have not seen or maybe you don't know what Parallax is well let me explain.

Organic SEO Case Study: Print Canvas monthly organic visits grows with 500%

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
November 6, 2012
Search Engine Optimization
Finding new business is what keeps business owners awake at night. Part of this dilemma is how to use search engines in order to drive traffic and leads to their business.

Are exact match domains (EMD) a thing of the past?

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
October 3, 2012
Search Engine Optimization
A Google algorithm update usually rocks the world of marketers and SEO's around the world.

Why is SEO important for your website?

Craig Hoggins Online Marketing Guys SEO PPC
Craig Hoggins
September 17, 2012
Search Engine Optimization
What is this SEO all the clever online marketing companies are talking about you may find yourself asking? SEO stands for Search Engine Optimization meaning It is the process of getting traffic from the organic listing on search engines.