The SEO team at Online Marketing Guys have been testing out a number of SEO strategies to leverage the power of video marketing for page 1 rankings on Google, as well as driving valuable traffic to our client’s websites.
Video SEO is a very specialized field, one that we are thoroughly enjoying especially when we deliver results for our clients. We have been testing ranking videos for many years, in many different industries and we firmly believe we have struck gold for our clients.
How we ended up marketing in the accounting and finance niche:
We used to spend so much time on our accounting, invoicing and quoting that it felt like half our month was based on finances. We aren’t a massive corporate. We are a bespoke digital marketing company specializing in SEO and Paid Advertising services like Facebook Ads, Twitter Ads, Linkedin Ads and Google Adwords.
We shouldn’t be spending copious amounts of time on the financial aspect of the business although I am aware of how important it is. We have been using Xero Cloud Accounting software since February 2016 are beyond pleased with it. It has given us back our time and made managing our company finances a breeze. Thanks to Simon Magner from Iridium Business solutions, a Xero Gold Partner.
There I was discussing marketing strategies with Simon when he mentions that I should help out Xero Accountants around the world. It was a great idea particularly since I’m myself are a Xero client and have a good understanding of the software.
I immediately decide that video marketing is the way to go. I start implementing a strategy I had been testing and within minutes I’m ranking videos on page 1 of Google. Literally, within 7 minutes it’s there (the screenshot below shows 1 hour because of my delayed screengrab)
Search Engine: Google.co.uk
Keyword: Xero Partner Manchester
Video Ranking: Position 5
Click here for Live ranking:
Now I know that if I can get a video to page 1 of Google with my strategy then that would mean within a very short amount of time I could rank a clients website for that keyword as well, at the same time driving very targeted traffic to their site and generating highly qualified leads. You see, the video will have a direct link to the Xero Partners website as well and at the end of the day, my client will have multiple properties on page 1 for many different keywords.
We are able to do this in multiple countries:
Search Engine: Google.co.za
Keyword: Xero Accountants Cape Town
Video Ranking: Position 9
Click here for the Live ranking:
What you don’t see in this small graphic above is the actual organic listing just above the video. In this case, www.iridium.co.za has the video on page 1, including the Google Ad and the organic listing. Three positions on page 1 of Google… Quite a good chance that someone will click through to their website and become a valuable client, isn’t there?
I’m busy recording some videos that I will be sure to post here shortly.
If you are a Xero Accountant and have any questions or would like to see more rankings and case studies then you can contact me here.
Before you go, if you happen to be in another industry and want to achieve these SEO results for your company then please get in touch with us. We have tested this strategy in multiple niches and are receiving similar results.