Is your website providing answers and giving your visitors the information they are searching for? If you are not getting enquiries chances are your potential customers are visiting, reading, clicking perhaps once or twice, and proceeding back to Google for more answers.
So how we keep people interested and engaged with your content?
By being innovative and creative! Producing interesting infographics to support the content, giving visitors calls to action by placing enquiry forms, telephone numbers and sign up areas that are supported with reasons for participating. Website content needs to be customer orientated and not so much about “Who we are” and more driven towards “What we can do for you”.
…content marketing is at the heart of all marketing success…
We will research your business with time put into understanding your competitors’ online offerings and we aim to provide content that is more focussed with clear conversion paths. Our talented content writers will work at creating professionally written paragraphs; our outstanding design crew support that with info graphics.
- Your potential customers trust levels are influenced dramatically – Blogs are on average 60% more likely to influence purchase decisions than print media.
- Content marketing on social platforms is having a remarkable influence in trust factors. This is a place to engage with prospective customers.
- Regular content marketing keeps existing and potential customers reminded of your online presence and shows that you’re active. It also keeps people informed about new products and services, trends and general up-to-date news that may currently be happening.
- It will enhance your branding visibility where it will be hard for readers to forget about you amongst the thousands of other less active websites.
Our Systematic Approach
Step one – Identify what the businesses services objectives are. Set the topics objectives and content parameters for the content.
Step two – Create a Content Calendar for content delivery.
Step three – Identify Targets and Kpi’s.
Step four – Constantly Monitor and Adjust our Content strategy.Find out more about Content Marketing