People love free stuff and that includes information. Quality information is even better. When they learn that you produce high quality, interesting information and that they can get it for free, you have gained a follower.
Hubspot estimates that businesses that blog acquire 60% more customers than those that do not. Other industry sources suggest that sites with blogs get 97% more leads than those without.
- Establish yourself as an authority and a resource for your user, and they will keep coming back.
- Turn your FAQs into blog posts.
- Be the preferred site for answering potential customers’ questions… and when the time comes that there is something they need to buy, you could be their first choice.
Blogging is an opportunity to create a two-way conversation with your readers. It shows them the human side of your business. When you blog, you get to tell your brand story and engage your customers. It enables you to build quality relationships with your users, and within your industry. Why use WordPress for your blog? There are many good reasons why you should use WordPress for your blog.
Here are the top 5:
1. It is easy to use.
WordPress is intuitive to use. Formatting is easy and will not consume your time. There are a number of tutorials freely available to guide you through the process.
2. It is SEO friendly.
WordPress is optimised for SEO and that means better rankings. It has many features that Search Engine robots love. And there are plug-ins you can use to make it even more friendly.
3. It has plug-ins for everything.
WordPress is designed to be simple and easy to use. You can add functionality and features to your site using plug-ins. This allows you to customise and optimise your site.
4. WordPress can handle different media types.
You can add all types of content to your blog: infographics, pictures, podcasts, videos and memes.
5. Your Blog can form part of your website
In the past, you would have a blog and a website, these days WordPress content management has evolved in such a way that it is not only practical, but a solid SEO strategy to include your blog on your website. Think about it...With Content marketing, you can syndicate your blog posts to all your social media posts, when they click to read the blog they will be sent to the blog on your website, along with all your specially crafted calls to action. Read more about Content Marketing. How to use a WordPress blog? So you know why having a blog is a good thing. And you know that WordPress is the go-to choice for your blog. The last thing to look at is how to your WordPress blog be the best it can be.
Keep these 4 things in mind for a powerful blog:
1. Quality Counts!
Quality beats quantity when it comes to your blog. You need to have interesting information and you need to speak with authority.
Your blog must be well written and easy to read. Without that neither your readers nor search engines will favour you for long. Learn what you can from how a journalist writes: credit your sources, get your facts straight, and present the most important information first. Have a good title that holds the whole story, and use headings and lists. And make sure you proofread and edit before you publish. If you do not have the time to do this, get in touch with us about our copywriting services; Send an email to firstname.lastname@example.org, make your subject line: More info on copywriting and we will give you more details
3. Keep it coming!
You need to have an active and interesting site. That is the way to gain followers and impress search engines. Your content needs to change often. It is very off-putting when your “latest news” is from 2014. When someone happens upon your site, they need to know you are still in business. An active site will tell them that you are.
4. Make it interesting!
You know that WordPress supports many different media types, so make it interesting. Add a vlog, or at least some video footage about an interesting topic. Infogrames, memes, pictures. Add White Papers, or “How To” guides, or record a few podcasts.
Using a blog is a long-term strategy. Over time active blogging will increase your visibility. It can lead to higher rankings organically, without having to pay for them. If your information is interesting, people will share it. Build relationships with your potential customers. Position yourself as a thought-leader in your industry. Stay current with new trends and ideas. Keep your readers engaged and interested. You’ll soon see what a WordPress Blog can do for your business.