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Social Media is not a passing fad. It has changed the way we communicate. It is the new way of connecting – and not just in our personal lives.

First things first. Before you can unveil the secrets of what makes a landing page successful, be sure you are clear on what a landing page is. A landing page is not simply any web page that you may “land” on.

High noon. Ten paces apart. Weapons were drawn. On the left, scarred and mean Black Hat. On the right, tall and righteous, White Hat. A glance can tell you who the good guy is, and who is rotten to the core. It’s a useful analogy.

Pewdiepie. Joe Sugg. Zoella. Troye Sivan. Caspar Lee. The chances are these names mean little to you. That is if no one in your home is younger than 18. In reality, they are some of the biggest earners on YouTube today.

Social Media is an excellent medium to engage your customer. You can tell your brand story. You can enhance your customer relationships. You can gauge the industry and pick up on trends.

Content Marketing is a way of communicating and interacting with your client, customer or potential customer without trying to directly sell to them. The purpose of content marketing is to attract and retain customers.

People love free stuff and that includes information. Quality information is even better. When they learn that you produce high quality, interesting information and that they can get it for free, you have gained a follower.

You have attracted someone to visit your website. They click on a few pages. They are interested. Maybe they place something in their shopping cart or click on your call to action button and then they leave without converting. Never to be seen again.

Pay per click advertising is one of the quickest ways to generate traffic to your site. In essence, it is how you get your advert to appear on the top of a search engine results page.

The average person checks their smartphone 150 to 200 times a day! The average time a person will wait before picking up their device is 8 seconds.